The Lessons of 2020

Eric Holdener
3 min readJan 1, 2021

2020 has been so 🍌bananas🍌! Well, literally this year has been 🌾dry farmed barley, mixed grain, rice, beans, celery, bell peppers, heirloom tomatoes, stonefruit, acorn squash, butternut squash, red kuri squash, russet potatoes, onions and yams … plus some organic whole fruit jerky and some plant based Beyond Meat🌱 to be EXACT! We know, it’s all sounding very delicious!

What we mean to say is that 2020 has provided Farm2People with an incredible challenge and the amazing opportunity to activate and create solutions

Quarterly Recap

Since we last spoke, we have supported organic and organic practicing farms with a fair, wholesale market rate for fruits, veggies, grains and legumes for which the farms did not have a buyer. We made 15 deliveries between October and the present, providing 36,000 lbs or 151,000 servings of whole food to our Los Angeles communities, focusing our impact in communities like South LA (with District 10’s #BacktoSchoolDrive), DTLA (Para Los Niños and Future City Pantry) and East LA / El Monte (No Us Without You, SBCC Thrive)!

2020 Rundown

This is only ***month seven** of Farm2People operations (We organized for the first time in April!!) and THANKS TO YOU, we’ve now supported over a dozen small and mid-sized California farms with a focus on immigrant and BIPOC owned farms practicing regenerative agriculture. We’ve worked with those farms to purchase 80’000 lbs of fruit, vegetable, grain and legumes while offering those farms a fair, wholesale market rate, because we RESPECT what they do and believe in the importance of their labor! We’ve made 33 deliveries and donated to LA hunger relief orgs through our strategic partnerships! That’s 300’000 servings served! We’ve done it as volunteers, with no operational budget! How? Again it’s thanks to supporters like YOU.

F2P Future

Hunger, unfortunately, is on the rise.

If you’ve been following the news, you know that the economic fallout from the Covid-19 Pandemic has wide reaching effects and disproportionately harms BIPOC communities and historically disadvantaged communities in urban and rural areas alike. At the same time, the continued disruptions to the food service and hospitality industries existentially threaten farmers! Many are being forced to close up shop all together. We’ve got to keep our farms growing, particularly the small and mid-sized farms who practice regenerative forms of farming and who by and large have not been able to access government funding! We’ve got to keep contributing fresh, whole nutrition to communities who are already at risk from compounding issues of pre-existing health conditions and higher than average morbidity rates! We’ve got to keep moving the needle, keep supporting people, keep generating kindness! We hope you will continue to support our work and join this food justice journey with us.

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Eric Holdener

Co-founder of social & climate impact venture studio: MOONFLARE.co & Board President of farm2people.org.